Michelle Cox is Cox Honey.

Her family has been producing honey in Cache Valley for generations.  Taste Michelle's honey, hear her family's story and get to the know her and the other people who make great Utah food at Whole Foods this weekend when the Whole Foods Road Tour comes to the Fourth South store.

Whole Foods has been the biggest mover in bringing organic, natural food into the mainstream grocery marketplace. There's not a supermarket out there that hasn't to respond to Whole Foods challenge. And the chain continues to refine its mission of creating food awareness—now, in all 270-plus stores, it's focussing on local sourcing.

This weekend,  Whole Foods on 400 South hosts the 3rd Annual Road Tour with a big store event. On Saturday, from 11 a.m. until 3 p.m.,local farmers and food artisans will be on hand at the store to meet and talk with customers, showcase and—best of all—hand out samples of  their food.

More and more, Americans are understanding that it's important to know where our food comes from—who made it, who grew it and how—and this annual Whole Foods event brings purveyors and customers together, putting a face on the food that's for sale every day on Whole Foods shelves.

But good food is about more than good taste or even good nutrition. It's about community. By contributing 5% of sales to the Utah Nonprofit Association, like they'll be doing on August 31, Whole Foods tries to make each of its stores a vital part of its community.

So, on Saturday, besides great food and conversation, there will be live music, face painting—can't have a family event without face painting, right?—, kids' activities and a lunch made from local ingredients.

And we'll be there—come by Salt Lake magazine's booth and say hi.

This is a real road tour—so you can catch it at other Whole Foods stores on other weekends:

Park City Whole Foods Market: Saturday, September 11, 11-3 (1748 W. Redstone Center Dr.)

And someday, we're assured, we'll have a Whole Foods Road Tour right across the street from Salt Lake magazine's offices. From our windows we watch the construction on the Trolley Square store every day...

Here are some pics from last week's event at the Sugar House store: