Awesomeness from the Golden State today as seven NorCal district attorneys are suing Salt Lake-based online retailer Inc., accusing the company of regularly making false and misleading claims about its prices.

I mean, we get it, should've never gotten involved in Prop. 8 ...but this is your payback?!

Alameda County District Attorney Nancy O'Malley announced the suit Wednesday. The plaintiffs include O'Malley and the district attorneys of Marin, Monterey, Napa, Santa Clara, Shasta and Sonoma counties (aka - the counties in NorCal that aren't yet bankrupt).

The suit alleges since 2006 Overstock's claims of discounts aren't based on comparisons to actual competitor's prices, but the company's own arbitrary markups.

Um, yeah. That's what we call caveat emptor.

Also, if you're buying online, you want the best deal, and that includes shipping, you're free to buy (or no) from Overstock. So what's the big deal?

The counties seek $15 million in restitution and penalties, perhaps so they don't have to lay off more teachers.

Salt Lake City-based Overstock's general counsel, Mark Griffin, denies the allegations. He told the Oakland Tribune the company informs customers how it arrives at comparison prices.