Ashley Rothwell-Campagna, owner of Apt. 202 since 2007 850 E. 900 South, SLC  | 801-355-0228

Apt. 202 boutique houses a whole range of women's fashion from stunning cocktail dresses, to unique tops and great jeans. But what has kept customers coming back since the shop’s opening in 2007, says owner Ashley Rothwell-Campagna, is the exceptional customer service.

The store itself is feminine and inviting, filled with Rothwell-Campagna’s antiques; She describes Apt. 202’s look as “classic, wearable with an edge." Most importantly, the staff considers themselves as more than salespeople.

“When you come into the store, you are not only getting great clothing, but also a personal stylist to help you put it all together,” says Rothwell-Campagna, whose years at a San Francisco ad agency gave her a passion for cutting edge ideas and fashion. But service is the core of her business.

“Especially with fashion, since there are so many places to buy clothing (be it online or other boutiques or chains) it has become increasingly important to provide the customer with excellent service and personal attention. Our customers are our friends and are treated as such.”

“We thrive on helping women feel confident and happy through our clothing.”