Katie Hammond owner of Cake Boutique since 2008 511 Main Street, Park City | 435-649-1256 1635 Redstone Center Dr. STE 120, Park City | 435-575-0620 shopcakeboutique.com

Owner Katie Hammond's passion for personal style is the driving force behind Cake, one of Utah’s most exciting fashion boutiques.

“I was always going online and out-of-state to find clothing that I love,” she says. So she opened Cake in 2008, as a collection of styles that satisfied her personal yen for pieces that suit the Salt Lake lifestyle—upscale but casual, with an eye on the outdoors.

“Every piece at Cake, whether it retails for $30 or $300, has been carefully selected to ensure its wearability and functionality,” says Hammond—or “Aunt Cake,” as her niece calls her. “We believe strongly in good craftsmanship and high quality materials—always combined with amazing style.”

Hammond and her staff's passion for clothing has allowed Cake's staff to form close bonds with customers. “Our strong customer following goes back to our careful buying process,” she says. “We have some amazing customers; we understand their lifestyles.”

“Every piece is scrutinized with great passion and care. Our customers recognize and appreciate that we seek out the very best.”

Lines like Citizens of Humanity, Free People, Rag&Bone and Cynthia Vincent keep Cake on the cutting edge, but not the far fringes of current fashion—perfect for the Park City lifestyle. And Hammond keeps the store fresh with frequent visits to boutique markets on both coasts. Through Park City seasons—a long, cold spring, a short summer and a slopes-to-bistro winter, Hammond keeps customers cozy and cool-looking in an array of layering options—boots, scarves, sweaters, vests and jackets.

Customer loyalty encouraged Cake’s expansion last summer from its original Redstone Center location to a second shop at 511 Main St. Shoppers can browse part of Cake’s selection of premium denim brands, cashmere sweaters and unique accessories from the comfort of their own homes at shopcakeboutique.com. And customers—who quickly become friends at Cake—can connect with the latest styles and arrivals in the shop on Cake’s Facebook page and through the store’s blog.