Sydney Weaver, owner of Volt since 2008 6191 S. State St., Murray · 801-685-9668 email: voltstyle@live.com

When Sydney Weaver set out to open Volt in 2008, her goal was simple: Create an innovative retail concept stocked with trend-setting, fashion-forward brands.

“I always found myself shopping outside of the Utah market for unique clothing [and] figured I couldn’t have been the only one,” says Weaver, who launched the men and women’s boutique to cater to Utah’s style-savvy clientele.

The slick shop, housed in the expanding Fashion Place mall, features a mix of street friendly duds for ladies and gents from brands spanning Diesel and G-Star to Howe and MNRKY. To maintain the momentum and keep a steady stream of fresh inventory, Weaver shops the fashion runways of New York, Los Angeles and Europe.

“Volt is a high-powered and contemporary experience,” she says.

“We give guests a reason to be excited.”

But it’s not only about the fashion. Weaver, who has a background in marketing, public relations and sales, has turned to new and innovative ways to bolster her business.

Her unconventional approach to retail, she says, includes hosting in-store parties for the arrival of new collections, holidays and other events.

“We [even] host ‘just because we wanted to have a party’ parties,” says Weaver, noting such events entice customers to do additional shopping and also bring a surge of excitement to the store. “It’s all about service and appreciation.”

Weaver has also created a lounge in the center of the shop, inviting clients to relax during their visits to Volt – a move, she says, encourages “guests to slow down and enjoy their retail therapy.”

The combination of store design, trend-on and unique fashion and dedicated customer service has helped boost the Murray boutique into one of the valley’s must-stop shops for the customer seeking cutting-edge style.

“[We] have been quickly recognized for its culture of innovation and singled out for its brand recognition, unique space concept and guest appreciation,” Weaver says. “Think creative, think voracious, think innovative. It is these three elements that drive Volt.”