Shoppers began lining up well before the 6 p.m. start time to score a swag bag filled with goodies and snag a photo on the red carpet with Olympian and U.S. Ski Team member Emily Cook. (Check out the pics on our Facebook page). Participating stores upped the ante by offering steep discounts and in-store entertainment, while fashion and beauty experts were on hand with their style and make-up tips.
Macy’s, Dillard’s, Volt and Chic Belle all set up trend closets featuring the hottest styles for the season, showcasing head-to-toe looks fashion-forward ladies in their 20s, 30s, 40s and 50s. Other stores offered up to 40 percent off, free gifts with purchase and chocolate samples from Godiva. The Gap put a particularly enchanting spin on the evening with an acoustic duo playing in-store. (Glee fans may have reminisced about a similar episode).
“We’ve had a fantastic turnout, much better than we anticipated,” said Brooke Whitebread, Fashion Place senior marketing manager and coordinator of the event. “The mall was crowded and the stores were busy—that’s what it’s all about.”
Salt Lake magazine and Utah Bride and Groom magazine were on hand at Macy’s and Dillard’s, respectively, highlighting the best trends in Fast Fashion and Night Out themes.
Fashion’s Night Out began in 2009 as an initiative to boost shopping sales in New York City during the down economy. Since then, FNO has become a global event, spanning 17 countries and more than 100 cities.