Let's face it, you've let your beauty routine get bloated. By all accounts, women use an average of 12 products every morning. And, by the looks of our cluttered counters and overstuffed makeup bags, most of us are guilty of hoarding even more. Primers. Brighteners. Hair mousse, on top of anti-frizz serum, on top of leave-in conditioner. No wonder men think we're crazy.
As a rule, you shouldn't have a different mascara for every mood.
Like your New Year's resolution to lose weight or try something new, make it a goal to simplify your aesthetic process and spend not only less time in front of a mirror, but also less money on extraneous products. Here are a few tips:
1. Moisturize in the shower. After lathering up in the shower, you repeat the motion needlessly with a head-to-toe lotion application. Instead, use an uber-hydrating body wash to do double-duty. I prefer gels or scrubs containing coconut oil for that just-lotioned feel.
Kai Bula Body Scrub by Lolo Levu, $12.50, Natural Joy Beauty
2. Use products with built-in primer. Most of us already use a facial moisturizer, so now that facial illuminators/brighteners and primers are the hypiest new must-haves, we pile those on, too...in addition to foundation, shadow, powder. So instead of the mask, opt for a 2-in-1 primer/moisturizer or primer/foundation. You can nix the illuminator serum altogether (unless it's the only thing you're wearing) because the right moisturizer-foundation combo should provide plenty of glow. Also, many lipsticks, mascaras and eyeshadows these days come primed and ready to go.
Motives Liquid Powder Mineral Foundation, $24.95, shop.com
3. Edit hair treatments. It does your locks no good to clog them with multiple layers of product. In fact, you're adding buildup while subtracting luster. So, after you shampoo and condition (they sell 2-in-1s of those, you know), towel-dry your hair and slick on a natural oil to smooth flyaways and provide deep-penetrating moisture. Use a dime- to half-dollar-size, depending on the texture of your hair. To save even more time and money, AND to help make your hair healthier, cut down your number of washes by using a dry shampoo several times a week.
Moroccan Oil, $10-$40 (sizes vary), Amber Rene Salon
My last tip: get rid of anything you haven't used in three months. Beauty products are items you should wear on a daily basis, so it's pointless to hang onto what you rarely use. If that's tough for you, start by separating your products into two containers: everyday and special occassion. It's time to start the year with a fresh face, that takes less to create!