Our local boutiques know fashion, whether it's Ashley Rothwell-Campagna at Apt. 202 helping you find the perfect shoes or Park City's Flight Boutique owners Kristen Moss and Blaire Isleib giving you your best look for the next Sundance Film Fest.

Salt Lake magazine honored a handful of these boutiques in and around SLC featured in the Women In Business section on Wednesday night. Click here for a gallery of pics from the evening (notice everyone's right on trend?)

And since these women entrepreneurs keep our readers looking their best, we decided to feature their Women In Business profiles for today's Fashion Friday. 

You'll have to pick up the magazine, on newsstands now, to read about all of the other fabulous women that we included.

Tiffany Colaizzi, Name Droppers Upscale Designer Consignment

Open since 1995
3350 S. Highland Dr., SLC, 801-486-1128
2350 E. Parleys Way, SLC, 801-474-1644

Designer Consignment: "The Green Way to Shop." 

Name Droppers came to town 17 1/2 years ago with a new exciting, affordable shopping concept for all Salt Lake City men and women. The idea was unique: Tiffany's ability to recognize what the very savvy SLC consumer wanted as their shopping experience is one of the reasons Name Droppers has been so successful. Helpful, relaxing customer service was paramount to the Name Droppers ideal.

Tiffany brought to the area the very latest in fashions  that allowed her clients to discover their own fashion style. Her attention to quality and detail has provided Salt Lake with the most unique clothing and accessories, making Name Droppers #1 in the industry.

One of the reasons her merchandise is so different and one of a kind, is because of the mobile society we now all live in. Therefore, boxes arrive daily from consignors who now live in L.A., Newport Beach, San Francisco, Las Vegas, Palm Springs, Palm Beach and as far away as Paris and Milan. The variety of style and design in shoes, clothing and accessories is not found anywhere else in the area.

Some of  the many Name Droppers clients are  well travelled and they love to shop wherever they are, but everyone loves a bargain, and bargains are what Name Droppers is all about. All items are priced at a fraction of their original price with some having the original tag still attached.

The Name Droppers concept is simple, "If you no longer wear it, why not consign it and make money from your past purchases that are still in like new condition?" says Tiffany. 

It's the new Green Way To Shop, only Name Droppers has been doing it for the last 17 1/2 years.

Now that Name droppers has its outlet store on Parley's Way, there are even more ways to save.The clothing and accessories at this store are given further mark-downs from 50 to 70 percent off the already discounted prices at the Highland Drive location. However, not all merchandise makes it to the outlet.

Women who shop Name Droppers on a regular basis know the stock changes daily and they want to have first chance at it. These same women will even tell another shopper who is maybe trying to decide whether to buy an item or not, "If you like it, you better buy it now. Because if you come back later today it won't be here." 

They will go so far as to suggest the 30 day lay-away policy  that Name Droppers offers. These conversations tickles Tiffany. "To hear my loyal clients selling to others is just amazing," she says. 

Tiffany can truly be called a fashion visionary, she introduced her vision to Salt Lake and they embraced it and her. "Thank You Salt Lake," says Tiffany. "Thank You Tiffany," says Salt Lake City.

Kristen Moss and Blaire Isleib, Flight Boutique

Open since 2009
562 Main St., Park City, 435-604-0806

Owners Blaire Isleib and Kristen Moss grew up together in Park City, dreaming of opening a high-end fashion boutique. After college, Isleib moved to New York where she styled advertising campaigns and photo shoots for magazines such as Vogue, W and Italian Vogue, and Moss moved to Los Angeles where she worked as a fashion publicist, coordinating shows at L.A. fashion week and overseeing a designer showroom.

But the enduring friendship and a passion for fashion summoned them back to Park City, where they opened Flight Boutique. Their global experience is evident in every corner of this unique boutique filled with more than 95 high-end and contemporary lines, which garnered them a mention in The New York Times. Flight Boutique offers one of the largest selection of lines in Utah, including several brands that are not available anywhere else in the state.

“Salt Lake is a very underrated city as far as fashion is concerned,” says Isleib.  “Just walk around downtown to find really fashion-forward people.” Although the duo spends hours shopping in vintage and retro stores to find inspiration, ultimately, their customers tell them what they want. “We do our best to bring them clothing that is unique to Utah,” says Moss. “We let our clients be the buyer on Facebook by presenting them with possible options for future styles and then letting them vote. It’s a fun, interactive way to let them pick what will be in the store.”

That emphasis on service and client relationship also translates into a sensitive response to the economy. “Although you don't find a lot of basics in the store, you can find an amazing top for any occasion and at any price point,” says Moss. “Our customers expect us to keep their favorite name brand items but also offer more affordable items so they can mix and match their wardrobe.”  

Isleib adds, “We pride ourselves on having something for every age, taste, and budget.”

Ashley Rothwell-Campagna, Apt. 202

Open since 2007
850 E. 900 South, SLC, 801-355-0228

Step into Apt. 202 and it’s as if you’re stepping into your best friend’s apartment. You know, the friend that has great fashion sense. Apt. 202 is a women's clothing boutique that offers a warm, relaxing environment with impeccable styling for women of all ages. But what really sets the shop apart is the personal attention to detail that owner Ashley Rothwell provides. For many loyal customers, Rothwell is their personal fashion consultant—and friend.

A Utah native, Rothwell spent more than a decade in San Francisco in the advertising business before moving back and opening the boutique, which is named after her apartment in San Francisco. “I am committed to filling the store with merchandise that is stunningly different,” says Rothwell. “Over the years, my business has evolved from providing great merchandise into a store where personal styling is my passion. I adore helping style customers for any occasion—whether it is a daytime luncheon or a cocktail party. I always go above and beyond to make sure that my customers feel comfortable and elegant in their clothing, shoes, and accessories.” It’s a place where women can celebrate their individuality through fashion and style.  

Now, Apt. 202 is expanding into a spectacular new location just a block away (955 East 900 South). The impressive space will accommodate additional clothing lines, a bigger shoe department, and a larger area for jewelry. She and her husband, Mark Campagna, remodeled the new space so that Apt. 202 will be in the front half of the building and Salon MC (owned by Campagna) will be in the back. “The space is very open and modern but has the same inviting feeling as my old store,” says Rothwell. “The doors to both the boutique and salon will open November 1, 2012, just in time for the store’s 5-year anniversary.”

Jennifer DeVries, Purse Dreams

Open since 2011
1065 E. 900 South, SLC, 801-355-3550

Do visions of the perfect accessories keep you up at night? Then you may find utopia at Purse Dreams. This specialty handbag boutique in the 9th and 9th area offers the most current styles from leading accessory designers.

Owner Jennifer DeVries is a self-confessed lifelong shopaholic raised in the malls of New Jersey. “I have worked for numerous retailers and each experience has contributed to Purse Dreams,” says DeVries. “I love fashion and even more, I love finding the perfect item for my customers.”

Customers help mold the business. “Every woman has different requirements for their bag,” says DeVries. “So Purse Dreams is always adapting its inventory to offer the best selection at the best prices. “People are spending more wisely now and don’t want a houseful of inexpensive items,” says DeVries. “They realize that higher quality items last longer and actually get better with age.” 

Purse Dreams is unique to the area and provides cutting-edge styles that you will not find elsewhere in the local market. “We hand-pick items that are on trend,” says DeVries. “But be sure to visit the store to pick out your new purse—you can't get the warm smell of leather from your computer and shopping online.”

Wendy Bird, executive director of Pearls with Purpose

Open since 2002
770 E. Main St. #320, Lehi, 801-810-4654

Pearls with Purpose offers others an opportunity to give in a unique way because it pairs beauty and self-reliance, quality and affordability. More than a decade ago Wendy Bird, certified pearl gemologist and executive director of Pearls with Purpose, transformed an interest in designing and creating jewelry into a solid business that supports underprivileged women across the globe. What began as purchasing pearls quickly evolved to microenterprise co-ops in the Philippines, Thailand, and India. Pearls with Purpose sells pearl jewelry, gemstones, and crystals hand-crafted by disadvantaged women in underdeveloped countries. “We recycle the money earned from sales back to the jewelry makers,” says Bird. “And, all profits earned from the company are returned to benefit the countries of origin through our 501c3.”

Her passion to help others succeed in life offers a hand up, not a hand out. Bird travels to the countries where she buys supplies to help set up the microenterprises and train the women. She sleeps on dirt floors, showers from buckets, and eats rice three meals a day for weeks. It all pays off. “Women can buy something they love and help women in need earn a livelihood,” says Bird. “It's changing lives worldwide.”