The in-laws are in town for a two-week visit. You’ve been slammed with a big project at work. The kids have colds. It’s easy to make excuses—and brothers Aaron and Judah Dokos, the owners of Pure Workout in Murray, don’t want to hear it.
“There are 168 hours in the week,” says Aaron Dokos, who started the training business out of his two-car garage with Judah in 2007. “You might sleep for eight hours a day and then work for another 10 hours—and that’s being generous. That leaves you with 42 hours in the week, and you’re telling me you can’t take three hours to work out?”
If you do carve out a few hours a week to spend with the Dokos brothers, don’t expect to peacefully pedal a stationary bike parked in front of the TV. Instead, you’ll sling sandbags, flip 400-pound truck tires, swing sledgehammers and do burpees—an aerobic combo of squats and push-ups—until you cry. Or throw up, neither of which are uncommon during a grueling workout at the gym.
“We’ll motivate when we need to and be strict when we need to, but it’s about taking your body and capabilities to a new level,” explains Judah, who collectively with Aaron has more than 26 years experience in physical training. “Your mind can be weak, but your body will get you there. We’ll tell people, ‘If you say you can’t do it, then get out.’ It’s all about what’s in your head.”
If that sounds hardcore, it’s meant to. Workouts, crafted by the Cottonwood natives to push the body to the limit, change daily and weave cardio (think wind sprints and jumping lunges) into strength training circuits using kettlebells, dumbbells and your own body weight as you crawl, jump and scoot on your butt across the gym floor. The idea, Aaron says, is to train using the functional athletic training model, or simply FAT, endorsed by sports trainers. “I’ll ask people if they want to get fat,” he jokes, noting that clients often look up to professional athletes as the ideal picture of fitness. “They see sports figures as having the bodies they want. So, that’s how we train.”
But whipping your body into shape—especially after weeks of holiday feasting—takes more than determination in the gym. “Ninety percent of success comes from your diet,” says Aaron, who also offers a 21-day belly blaster diet plan with training. “But to see results, you have to stop calling it a diet and see it as a lifestyle. Think of it as ‘I don’t have to work out. I get to work out.’”