Utah got its first sweet taste of candy and gift chain, IT'SUGAR in Farmington's Station Park on Friday morning. The first 50 people through the door received gift certificates, along with the chance to be the first to buy the giant-sized candy boxes.
"Every day, I feel like I'm Charlie Bucket and just got the keys to the Willy Wonka Factory," says Jeff Rubin, IT'SUGAR founder. "IT'SUGAR prides itself on having the greatest selection of unique and fun candy available."
Much of the candy, you won't find elsewhere. "Along with carrying an entire line or private label candy, IT'SUGAR has created exclusive candy for Marilyn Monroe, Seventeen Magazine, Guiness Book of World Records and Maria 'Sugarpova,'" Rubin says.
But not all of the candy is unique. IT'SUGAR sells many widespread brands—just a lot more if it. They have the world's largest boxes of Nerds and Pop Rocks, along with giant gummi bears and giant boxes of Mike & Ike and Hot Tamales.
The cheapest, and maybe best option, is to scoop all the candy you want, mixing and matching just about anything, into a plastic bag and pay by the pound. We also loved some of the non-edible items. IT'SUGAR has talking bears from the movie Ted, Hello Kitty Kiss dolls and sarcastic magnets that might offend your mom. Not everything in the store is for all ages, but most of it is.
When asked if more IT'SUGAR would be coming to Utah, Rubin says "It's definitely a market that we wold like to continue to populate." Check out these photos we got on opening day: