Growing a business isn't easy. And during a recession, owners tend to play it safe rather than risk a loss. But that wasn't the case for Karen and Richard Anderson, the owners of Signarama. The Andersons took the recession head-on by focusing on expanding their local sign business.
Their efforts have proven fruitful, as Signarama has become one of the largest sign and banner companies in the world.
How do they do it? "First, we are constantly shopping for the most current tools and forms of producing signs. In the last five years, we have replaced all of our materials with state-of-the-art technology—we even have lasers," Richard says. "Second, we treat every customer like a lifetime customer. Whether it's a $3 sticker for a student or a $4,000 sign for a company, we make sure each customer is taken care of in an upbeat environment."
Everything Signarama produces is custom-made, but each location is a little different. "Not all Signaramas are the same," Richard says. "What we produce is based on a need." Signarama's adaptability keeps its products in constant demand, and the company shows no sign of slowing down. Richard says they will continue to be at the forefront of technology to help as many clients as possible.
For those of you thinking about opening a business, Anderson's advice is to "be dedicated to your business—through the good and the bad times. You must really want to succeed. If you understand the basics of business and take care of your money and your customers, your business will grow."
Karen and Richard Anderson, owners of Signarama.
For more info, visit signarama.com.