Photo courtesy of The Children's Hour

Come celebrate 30 years of whimsy at local boutique The Children’s Hour with 30% off this weekend. The Children’s Hour has the magic of a local bookstore while housing gifts and clothing for moms and their kids.


Diane Ethernington

Thirty years ago, Diane Etherington started a children’s bookstore to give parents and children a place to discover new adventures. Now the store houses books, gifts, clothing for women and children, and shoes, all while maintaining that local feel. They offer personalized shopping and shelves stocked with customer favorites. Long-time employee Bethany explains that because the boutique has so many diverse items, she can help each customer find their uniquely perfect fit.

To celebrate their 30th anniversary, The Children’s Hour is offering 30% off the entire store this Friday, Saturday, and Monday (Jan. 17, 18, and 20). Visit them on the corner of 9th and 9th in downtown Salt Lake City.