If you're looking to add some spice to your relationship this Valentine's Day, look no further than Blue Boutique.
If it's your first time entering Utah's go-to store for adult merchandise, leave your preconceived notions at the door. "When you walk in, it's beautiful it's lit, it's friendly, it's definitely not what you think it would be," says Fayth Martinez, general manager. "Some stores carry the same products we do, but we just pull it together in a classier way."
This Valentine's, Martinez recommends sexy lingerie, which is on display in pinks, reds and whites. "We also have our own nice selection of lubricants and body toffees," she says. "That's what we're really known for, especially around this holiday."
Martinez's father, Tony, worked at another alternative store, Cosmic Aeroplane, years ago and started Blue Boutique in 1987. Since then, Blue Boutique has grown to include four locations: Sugar House, Downtown, West Valley and Ogden. "We have really nice high-end couture toys—probably the largest selection in the state." Martinez says. "The stores are really built for couples."
The staff is educated in their products and ready to answer questions. But if you'd rather keep purchases discreet, products are also available online. "If you go to our website and sign up for our newsletter, you'll see we do quite a few coupons and specials for our customer base," Martinez says.
This spring, Blue Boutique is offering couples' seminars by "The Mormon Sexologist," Dr. Melissa Jones. Visit blueboutique.com for more information.