There are so many different formulas when it comes to foundation makeup: liquid, pressed powder, loose powder, cream, mousse, spray, you name it. But which is right for your skin type and the coverage you're looking for? And what's more, once you pick a formula, what's the best way to apply it?
Your best bet for finding someting perfectly fit to you is consulting with a beauty expert at a department store or cosmetic counter, but here's a little Beauty Buff guide to know your options ahead of time.
HEAVY COVERAGE: If you're looking to cover a lot of blemishes, scarring or age spots, a liquid foundation or one that mimicks air brushing is probably your best bet. Kat Von D's Lock-It Tattoo Foundation is formulated to offer enough coverage to conceal tattoos, so there's probably not a flaw it can't cover up.
If you choose a liquid foundation, you should also invest in a foundation brush. It's a better choice than applying it with your fingers, as the oil from your hands can alter the formulation of the makeup.
MEDIUM COVERAGE: Light spots and dark circles don't always require heavy makeup, so opt for a lighter foundation like pressed powder. Estee Lauder's Double Wear Stay-in-Place Powder Makeup can be easily applied with the included makeup sponge or a powder brush, and it's compact container makes it great to take on the go.
LIGHT COVERAGE: A light coverage foundation will help to even out skin tone and create a flawless look for those who might not need to conceal as much. Loose mineral powders, like Neutrogena Loose Powder Foundation, typically offer a more sheer coverage. The best way to apply loose foundation is with a powder brush. Lightly tap the brush into the powder, knock off any excess by tapping the brush on the edge of the compact, and then press the brush in a dabbing motion onto the skin (this helps set it in place) then blend by sweeping.
CHOOSING THE RIGHT COLOR: When you're matching shades to your natural skintone, apply a small sample along your jawline, near your neck, rather than your cheeks. This will prevent the possibility of going too dark and having contrasting colors on your face and neck.