Evidence is building that "selfies" are narcissistic, annoying, alienatingcounterproductive, and generally pathetic.

Add one more charming aspect to the Web self-portrait downside: Selfies can spread head lice.

At least that's what a pair of Salt Lake lice warriors hypothesize in a curious marketing release. Ashley Hafer and Rita Skolnick treat head lice at Hair Maidens with cutting-edge technology discovered at the University of Utah and developed through Utah's Centers for Excellence. They use AirAllé, a device not unlike a hair drier, that blows air warmed to exactly 130 degrees through the lice host's hair. The warm, dry air dehydrates lice and nits to death without burning the scalp. Voila!

Business is apparently slow because Hair Maidens fired off emails this week posing the question: "Is head lice among teens a bigger problem in Utah because of “Selfies”? 

According to the press release:

A popular trend among teenagers—taking selfie’s with friends—could be the reason many head lice removal companies have said they are seeing an increase in older children with head lice.
Lice do not jump or fly, and are spread through head-to-head contact.
Selfie’s are a popular way for teens to photo-share on social media. Two or more friends stand close together where their heads are typically touching, they hold their camera out, and snap a picture of themselves. Selfies are so popular among teens that “Selfie Sunday” is an event on Instagram and Twitter.

The point being: After you knock noggins in a selfie with Ellen, Bradley and Brad and your scalp feels itchy, you might want to pay a visit to Hair Maidens—open seven days a week. By appointment: 801-450-6412 

BTW, the treatment is nothing like this: