We have slightly different standards for fashion in Utah than they do on the coasts—our style is influenced by our landscape, so comfort and versatility equate with trendiness.

Photo by Adam Finkle

Penny Goodwin & Heather Carlos

Besides producing fashion articles for this magazine, Goodwin and Carlos have long histories in the fashion business. Goodwin does it all—she's a veteran of both the television and fashion worlds, been a production and style consultant, a creative director, producer, model, wardrobe stylist, set dresser, casting agent, and makeup artist. On the retail side, she also works with Chalk Garden. Carlos, a Utah native, worked as a New York fashion rep for years before striking out with a partner to form Uintah Collection, a line of workout wear sold nationally. She recently opened a boutique showcasing the line, Uintah Standard [680 E. 600 South, SLC, 801-554-1379). Together, they have definite ideas about What to Wear-see below. "'These are investment pieces, clothes that you'll have the next five years and they won't go out of style," Goodwin says. "But here you wear them a little bit differently," adds Carlos, who is wearing leopard print tennis shoes.

5 Wardrobe Essentials for Living Fashionably-- and How to Wear Them in Utah, According to Our Stylists

1. Little black dress

The difference is you can add a blue jean jacket and sneakers in Utah. Or cowboy boots for that matter. And if you want to tie a cardigan around your waist, fine.

2. Good pair of dark-blue denim jeans

The key is the deepness of the dye-that"s what separates these from your everyday jeans. So you wash them inside out in cold water. And they must have some stretch, so the fit sticks. With the right top, you can wear them to the opera.

3. Crisp white button-down

This shirt can totally go to the office, but you can leave it open over a lace cami, or button it all the way up and wear a tie. For the best results, even with jeans, have it cleaned professionally, with a little bit of starch.

4. Trench coat

Yes, you have a puffy coat. But when you're going "out" it's nice to make an effort to look less like a powder hound and more like a sophisticate, and nothing does that like a classic trench.

5. Blazer

It doesn't have to be new, it doesn't even have to be a women's blazer, but a black or navy blazer always makes you look like a pro. When your job interview is over, switch out your Mo-pumps for neon tennies.

*And the one item you never leave home without: Chapstick

Keep Up With Fashion and Design News

Without a big mall scene, it's harder to keep up with what's new. You can't cruise Sugar House and 9th and 9th every weekend. Here's a sit-at-home shortcut: Look for design news on the City Home Collective website. Yes, the Collective sells cool houses, but it also keeps up with what's new in neighborhoods all over town, and its reporters are often first to spot cool new businesses like Uintah Collection and UnHinged. 645 S. Temple, SLC, 801-718-5555


Dry skin is the bane of beauty in Utah—the air is so dry, we all end up looking like beef jerky before you know it. Skincare here calls for more drastic measures than three-times-a-day moisturizing.

Try the Hydrafacial at the Waldorf-Astoria Spa, where they start with your feet (yes, it's a facial), then cleanse, exfoliate and layer on salves and moisturizers with Vortex-Fusing antioxidants and hyaluronic acids via soothing strokes until your skin feels like a baby's. 2100 Frostwood Dr., Park City, 435-647-5555    

Get the Right Footwear

Shoes may be the most important part of your Utah wardrobe. Utahns need special footgear for hiking, church, hot weather, heavy snow and dancing on lawns and in clubs. Here are the best places to get your feet dressed. 

Fashion shoes for men: Zuriick, 875 E. 900 South, SLC, 801-400-2557

For women: Chalk Garden Co-Op, 74 S. Main Street, SLC, 801-364-4032

Dress shoes for men: Hugo Boss, 50 S. Main St., City Creek, SLC, 801-359-0929

For women: Mary Jane's, 613 Main Street, Park City, 435-645-7463

Hiking and running shoes for men and women: Salt Lake Running Co., 2454 S. 700 East, SLC, 801-484-9144

Spikes and high heels (for men?) and women: the newest Nordstrom Rack, 380 N. Station Parkway, Farmington, 801-447-6077

Sandals for men and women: DSW Designer Shoe Warehouse, 1132 E. Fort Union Blvd., 801-562-4492

Fashion sneakers for guys of a certain age: Fice, 160 E. 200 South, SLC, 801-364-4722

Invest in Bling

Salt Lake's own O.C. Tanner has always made it their business to bring fine designer jewelry to Utah, so you can put your money where your style is.

Handmade is Haute Here

Maybe it's the pioneer heritage, but handmade anything is tres Utah. So fashion is found in unexpected places—SLUG magazine editor Angela Brown's annual Craft Lake City DIY Festival, for instance. Or the Arts Market at the Downtown Farmers Market. Or at Unhinged, a funky boutique with locations in Sugar House, 1121 E. 2100 South, SLC, 801-467-6588, and Provo, 16 W. Center St., Provo, 385-312-1268


Utah fashionistas wear it well, again and again, mixing vintage with new. Besides our beloved all purpose thrift stores like Deseret Industries and Salvation Army, national chains like Uptown Cheapskate and snooty vintage boutiques like Decades, we have a great selection of curated resell shops like Pib's Exchange and Second Hand Chic. The queen of the business remains Namedroppers. You don't have to comb through the racks here to find a hidden gem—they're all gems. Namedroppers: 3355 Highland Dr., SLC, 801-486-1128

Learn to Knit

Hand-knitted hats, gloves, scarves and sweaters are the rage—cotton for mountain summers, wool for snowy winters. But forget about Grandma's ball of yarn and get acquainted with the amazing designer and artisanal skeins at Blazing Needles: shepherd's wool, silk yarn, lace, Mongolian cashmere, for example. Note: free beginner's classes on Saturdays. 1365 S. 1100 East, SLC, 801-487-5648

Make Friends

At heart, Utah is a small town. Everybody knows everybody and the best way to shop is with someone you know. Meet some of our best friends: Ashley Rothwell-Campagna, founder-owner of Apt. 202, not only picks out the best clothes for her store, but can choose the best clothes for you. When she asks, "Can I help you?" let her. (955 E. goo South, SLC, 801-355-0228.) Diane Etherington's The Children's Hour now includes a beautifully curated collection of clothes for Mom. (898 S. 900 East, SLC, 801-359-4150.) B.J. Stringham is scion of the Utah Woolen Mills family that's been in the fine menswear business since the 1920s. He knows it all. (59 W. South Temple, SLC,801-364-1851)

Take A Chance

Forget name brands—try a nameless brand for once. Tempest Couture specializes in independent designers like Jan Hilmer, Steam Trunk, Buddhaful and Kucoon, plus locals like Adrian Prazen, Le Nouveau Noir and Collarbone. 1305 S. 900 East, SLC, 801-486-1188


Clockwise from top: 1) Red and white straw hat, Hip & Humble, $36.95. 2) Brixton hat, The Stockist by Fresh, $58. 3) Zip flowered dress, Q Clothing, $68. 4) Babette pleated skirt, $219, and crinkle top, The Children's Hour, $267.  4) Babette pleated skirt $219, and crinkle top, The Children's Hour, $267. 5) Aqua Frye bag, The Children's Hour, $498 6) To+ether Camper shoes, The Children's Hour, $180. 7) Beard comb, Zuriick. 8) Nike AirMax shoes, Fice, $150. 9) Shoes, Zuriick. 10) Richer-poorer sox, The Stockist by Fresh, $12. 11) Green leaf scarf for all seasons, Hip & Humble, $19.95. 12) Wide brimmed grace straw hat, Hip & Humble,  $42.95. 13) Big striped bag, Hip & Humble,  $84.95. 14) 10XDEEP baseball shirt, Fice. 15) Black SCVE baseball cap, Fice, $38. 16) Lotta hunting eyelet cap, Hip & Humble, $34.95.  17) 10XDEEP Siler pant, Fice, $114.

Click here for more from our 2014 Best of the Beehive.