On her first visit to Utah, Martha Stewart climbed (or crawled the last few feet, as she recalls) Angel’s Landing at Zion National Park with her daughter, Alexis. This time, she addressed bloggers as Altitude Summit’s keynote speaker, then hustled over to City Creek Macy’s where she greeted fans and signed copies of her book, Martha’s American Food.

It’s all in a day’s work for the business magnate whose namesake brand spans everything from kitchenware and cookbooks to pet supplies and vitamins. And if you’re wondering, her favorite food indulgence isn’t chocolate or ice cream or peanut butter. It’s spinach, parsley and mint for her daily green juice, along with tomatoes and root vegetables, all of which she grows in her greenhouse year-round.

Her book follows that love of fresh food with recipes collected from regions all over the U.S.

“Since we started the magazine 20 years ago, we’ve loved all kinds of melting pot recipes that you find in America,” Martha says. “This was a good way to compile them all into one place, tell the back stories and celebrate the ethnic groups that make this delicious food we all eat.”

As a seasoned hostess and entertaining expert, she shared a few tips on summer entertaining that you won’t find in the book, but are just as tried and true. For 4th of July festivities, she prefers serving fried chicken for picnic-style gatherings. Also on her list of favorites are grilled steak, shish kabobs, salads and a variety of foods served buffet style.

When it comes to entertaining children, Martha suggests setting a theme most kids would be familiar with. She recently entertained 50 children and their parents at her New York offices for a Chicka Chicka Boom Boom themed birthday party for her grandchildren, Jude and Truman.

At the end of the day, whether she’s traveled, gardened or heard the expression “that’s so Martha” for the millionth time, she’s proud of the positive influence her brand has had. “We’ve made an impact on the way people think about entertaining at home, keeping a home, decorating a home, and that’s what I’ve tried to do,” she says. “I’ve tried to make people understand that homemaking can be much nicer than once thought, and elevating homemaking to a higher level is nice. It shouldn’t be a drudgery, it should be something of pleasure.”

SLmag's Jessica Adams and Martha Stewart at her Macy's book signing of Martha's American Food