Though at it's heart the Sundance Film Festival is about providing a venue for independent film, the event's reputation for attracting national and international media and more than 45,000 filmgoers has transformed it into something much broader.

Musicians, PR firms, corporations and actors and filmmakers who didn't make the Sundance cut converge on Park City every year during the 10-day festival hoping a little of the event's limelight is shed on them, if even for a moment. And where does Sundance's over-glow burn the brightest? Park City's iconic Main Street, of course. 

Filmed by Amanda Pratt

Melissa Fields is a Utah-based freelance writer. Her blog is