Chelsea Thurman-Westling found buying maternity clothes online difficult and opened her shop, Delilah’s Maternity, in Sandy to help expecting mothers find quality clothes in proper sizes.
As Chelsea Thurman-Westling and her husband prepared to welcome their daughter, Delilah, two years ago, they looked all over Utah for quality maternity wear.
An internet search for maternity clothing brought them to brick-and-mortars where they were told to instead go to the website for the clothes Thurman-Westling needed — comfortable jeans for her clerical supervisor position topping the list.
Half the items she ordered online, however, didn’t fit well or seemed low-quality once seen up close. She eventually found clothes that suited her at a fast-fashion chain, but the far-reaching quest to find them revealed an untapped market.
“I had just so wished that there were an actual maternity store here in town,” she said. When Motherhood Maternity closed many stores five years ago as part of its parent company’s Chapter 11 bankruptcy protection case, maternity clothing became difficult for Utahns to find, forcing many to go online or scour thrift store racks. Thurman-Westling decided to help fix the problem by opening Delilah’s Maternity in April. While she worked in retail before in many capacities, Delilah’s is her first business.
META Backpack – Playful Pooh by Petunia. $184
Named in honor of her daughter, the store carries unique brands, many from other woman-owned companies. While it mostly sells clothing for expectant and nursing mothers, it also has diaper bags, skin-care products and other needed items.
Five piece cruelty-free set includes travel sizes of must-have pregnancy essentials – by Earth Mama Organics, $29
This fall, look for dresses, sweaters and jackets for the cold months. “What we try to really focus on is having really good quality clothing that makes you feel beautiful in motherhood,” Thurman-Westling said. The store’s most popular items include nursing bras, nursing shirts, dresses, and maternity pants and jeans, much like those Thurman-Westling searched so hard to find. “That’s usually the first thing to stop fitting,” she laughed.
Delilah’s plans to eventually go beyond only selling products to offer parent support groups, childbirth classes and more. And for pregnant women and new mothers who actually prefer online shopping, they also have a website: delilahsmaternity.com.
If You Go
Delilah’s Maternity
10450 S. State St., Sandy
delilahsmaternity.com
