Holoroom Test Drive, an immersive virtual reality experience for home improvement customers
Lowe's Home Improvement
1335 South 300 West, Salt Lake City, UT 84115
Contact Name: Darla Vasquez
With the Holoroom Test Drive, Lowe’s is taking the ‘try-before-you-buy’ model to the next level. The event gives Salt Lake City home improvement customers the opportunity to safely test power tools in a virtual backyard, helping them become informed and confident about purchasing decisions.
Holoroom Test Drive is a fully-immersive, multi-sensory experience that utilizes haptic feedback, scent, sound and visuals to let customers try out Kobalt’s 24V cordless hedge trimmer in a safe, virtual space. A custom-made controller with a true-to-life weight and feel makes it easy for a user to translate what he or she learned to the real world.
Also happening at the Salt Lake City Lowe's on Saturday is Lowe’s Upskill Project, a skill-building workshop available to the public, which focuses on teaching DIY skills by providing hands-on expertise and instruction.
*No RSVP or associated cost required.