This is the sixth year of Salt Lake magazine’s Farm to Glass cocktail contest and some establishments really know how to do it. We dreamed up this contest to encourage traffic to bars—we didn’t want just one big night of competitive drinking in a ballroom somewhere. The month-long contest encourages customers to actually go to the restaurants and bars, experience the atmosphere, taste some food along with their drinks.
(I hear that our friends up the hill in PC have adopted this model too and you know what they say about imitation so we’re flattered.)
Alamexo does it right. We were handed this flyer along with our menus:
We sat at the unfortunately little-used bar in the front of the restaurant, ordered drinks along with the famous guacamole and duck tacos and sipped our Melocoton y Mora—peach and blackberry and bourbon, like a fruity old fashion.
Get out, sip and vote!