The mountain bike game in Park City is competitive, and for those involved, second chances don’t often come easy. It looked like Park City Bike Demos (PCBD) had reached the end of the line when they shuttered the business in August 2018, but the shop has found new life after being purchased and relaunched earlier this spring by Robert DeMartini, new CEO of USA Cycling and former CEO of New Balance.
PCBD started life as a mobile rental program with two converted cargo vans that would meet customers at trailheads or hotels in town, but quickly expanded to include a full-service bike shop on UT-248. “Around 90 percent of our customers wanted to be able to walk into a shop and have an experience that went beyond just rentals,” says PCBD Founder Andre Shoumatoff. “When one in eight of your customers ends up purchasing a bike, you’re really in the business of selling bikes more than just renting them.”
Park City Bike Demos aims to be a destination bike shop selling only the best and most trusted brands. You can find bikes from DeVinci, Ibis and Felt along with cutting edge suspension components from Utah’s own Trust Performance. Bike components aren’t inexpensive, so come test what’s right for you before putting down your hard-earned dough. 1500 Kearns Blvd, 435-659-3991, parkcitybikedemos.com
With the shop came a shift in priorities, including a focus on demo-ing and ultimately selling high-end bikes with rental credits. The try before you buy model was great for consumers—especially important when you’re about to plunk down thousands of dollars on a bicycle. The business, however, struggled to adapt.
“We made plenty of mistakes initially,” says Shoumatoff, who is still involved with PCBD as General Manager. “We were overly ambitious in some areas, which got expensive. We needed a space for such a large inventory of bikes that we ended up with a warehouse masquerading as a bike shop. But we maintained customer ratings that were consistently high, and that will always be our primary goal.”
DeMartini has helped to restructure the business, but will be relatively hands off in its day-to-day operations. His daughter-in-law Alyssa DeMartini is co-General Manager along with Shoumatoff, while Gina Magnuson—who has years of industry experience managing retail finance for Specialized and POC—will be in charge of the store’s finances. Today, you can walk into PCBD to test out their latest high-end products for around $10 less per day than at competing shops, and receive up to $600 in transferrable rental credits which can be applied to a bike purchase.
“The trucks were our origin, and they’re still prominently featured in our logo, but we’re trying to deliver an in-shop experience that’s unrivaled in town,” Shoumatoff says. There’s even a coffee bar in the shop, providing a space perfect for caffeinated discussion and the needed geeking out with other bike nerds.
Just hours after being sworn in, President Joe Biden signed an executive order calling for a review of the boundaries for Bears Ears and Grand Staircase-Escalante national monuments. The monuments—designated by Barack Obama in 2016 and Bill Clinton in 1996—were reduced by roughly 2 million acres by former president Donald Trump, and the executive order is seen as move towards restoring the original boundaries.
Read the full story through the link in bio.
📸Bears Ears National Monument: Courtesy of Utah Office of Tourism...
If you've never been to @dokidessert, I can assure you- you're missing out. ⠀
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Doki Doki is one of Salt Lake City’s most authentic Japanese bakeries. And the authenticity shows through their delicately handcrafted pastries and cakes. Plus- fluffy pancakes, can it get any better? ⠀
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Check the link in bio for a fun little write up! ⠀
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Meet 9th & 9th's newest, cutest, tastiest "hole-in-the-wall" (quite literally)! @piefightslc is serving up delicious hand pies packed with flavor 🥊⠀
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You can eat a pie and go for a walk at the same time- who knew?! 🥧⠀
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Check the link in bio for our little review!...
People used to say a group of hobbits smoked their pipe weed and padded around on their furry feet in this little cul de sac off 1300 East near Westminster. Others claimed a family of Little People lived there and would chase away outsiders and curiosity-seekers who happened in.⠀
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But, actually, the eccentric street of tiny houses are on a wooded lot once owned by George Allen, a doctor and animal lover (he was instrumental in founding @hoglezoo and @tracyaviary) He and his family lived in the log cabin and rented out the little houses to students or anyone who wanted to live in such a small space.⠀
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Check the link in bio for full story....
Our Jan/Feb issue is out on stands now! This issue means so much to us. Made with lots of love and tears. We hope you’ll grab a copy and enjoy every moment of reading it. ❤️...
This is what our NYE looks like. Staying in with a @meat_my_cheese_utah charcuterie board ⭐🤤🥂⠀
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We’re incredibly lucky to have local culinary-craftswomen here in the Salt Lake area, like @mavenoakcreative and @meat_my_cheese_utah. Handcrafting each charcuterie board and box to perfection. Making every stay-at-home birthday, anniversary, date-night and holiday feel that much more elegant. 🧀🍇🥖⠀
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Check the link in bio to meet Salt Lake's artisan charcuterie masters!...
Holding back tears, the owner of our beloved Himalayan Kitchen, Surya Bastakoti, told @fox13now that they "might go out of business" ⠀
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Himalayan Kitchen has long been one of our favorite local restaurants. A trusty go-to for lunch or after work drinks and a heart-warming dinner. A place to bring out-of-towners (veg and vegan friendly) for a special experience only found here in SLC. Always filling, with a true sense of nourishment in every bite. Food to feel good about.
EVERYTHING on their menu is full of flavor and authenticity. Himalayan Kitchen’s cuisine is required to be authentic because it’s a gathering place for the Salt Lake City Nepali and the local climbing community. They know Nepal.⠀
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COVID-19 has completely devastated our local restaurant community—these are our friends and family. Help them out. If you have the means, order something yummy for NYE dinner and support Himalayan Kitchen or any of your favorite local restaurants. ⠀
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Go to saltlakemagazine.com and look in the Eat & Drink section for a list of what restaurants are serving and then make a phone call, order online, etc. ⠀
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Go to the link in bio to order online now!...
Here's one from our upcoming Jan/Feb issue out on stands in just a few days. We hope you’ll grab a copy and enjoy every moment of reading it.
Mary photobombs Lisa Barlow at the premiere party for Real Housewives of Salt Lake. Below is a snippet from Mary's last editor's letter:
"It’s all a little crazy.
Sometime in 2020, the world stopped making sense for a lot of us. Between one of the ugliest election cycles the U.S. has ever been through and the most mysterious disease most of us have ever experienced, normal was canceled. We can’t get together with friends, hug our loved ones, be in the room with them when they die. But somehow we have to go on, right? Somehow we have to continue to work and love and laugh. This issue of Salt Lake magazine holds a lot of frivolity, the main one being an extremely silly TV show, The Real Housewives of Salt Lake City. There I am in a pink fur coat in a car with our cover housewife, Lisa Barlow and her boys."
Pick up our Jan/Feb issue at your local grocer and read the full letter. ❤️
Link in bio to subscribe....
Merry Christmas Eve-Eve. We absolutely loved seeing all of your gingerbread homes! Thank you for sharing!⠀
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The winner of a 1 year subscription to Salt Lake mag will be announced in our story!...
Skip the milk and cookies this holiday and leave out something that Santa really wants 🍺😉🎅
Check out our local holiday beer round up for last minute gift ideas! Link in bio!...
Mary's last-minute holiday gift ideas from last year are still as true and relevant today...
"The planet we live with and the creatures on it need all kinds of things. Polar bears need presents, tree frogs in the Amazon need gifts, our Utah canyons and our national parks need help."
Check the link in bio for full write up....
🎶On the LAST day of giveaways Salt Lake mag gave to me...🎶⠀⠀⠀⠀⠀⠀⠀
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$100 to @slcharbor 😋🍪☕️
Here's the idea: ⠀⠀⠀⠀⠀⠀⠀
⭐ Like this post and tag a friend who you believe should win the giveaway item! The person you tag is then entered to win! (Friends can tag one another) 💑⠀⠀⠀⠀⠀⠀
⭐ Be sure to follow us (@slmag) and @slcharbor on insta! ⠀⠀⠀⠀⠀⠀⠀
⭐ Entry deadline will be at 10PM. The winner will be announced at 11:59PM and a new prize will be posted in the AM each day!...
🎶On the 11th day of giveaways Salt Lake mag gave to me...🎶⠀⠀⠀⠀⠀⠀⠀
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$100 to @streuselslc 😋🍪☕️
Streusel Bakery located at 67 w 1700 s! Support local and get pastries, cookies and a little bit of sass at this beautiful judgement free bakery!
Here's the idea: ⠀⠀⠀⠀⠀⠀⠀
⭐ Like this post and tag a friend who you believe should win the giveaway item! The person you tag is then entered to win! (Friends can tag one another) 💑⠀⠀⠀⠀⠀⠀
⭐ Be sure to follow us (@slmag) and @streuselslc on insta! ⠀⠀⠀⠀⠀⠀⠀
⭐ Entry deadline will be at 10PM. The winner will be announced at 11:59PM and a new prize will be posted in the AM each day!...
🎶On the 10th day of giveaways Salt Lake mag gave to me...🎶⠀⠀⠀⠀⠀⠀⠀
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1 Free month at Maven Create @mavencreate
Maven Create is a unique, open office space designed to inspire and empower!
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Here's the idea: ⠀⠀⠀⠀⠀⠀⠀
⭐ Like this post and tag a friend who you believe should win the giveaway item! The person you tag is then entered to win! (Friends can tag one another) 💑⠀⠀⠀⠀⠀⠀
⭐ Be sure to follow us (@slmag) and @mavencreate on insta! ⠀⠀⠀⠀⠀⠀⠀
⭐ Entry deadline will be at 10PM. The winner will be announced at 11:59PM and a new prize will be posted in the AM each day!...
🎶On the ninth day of giveaways Salt Lake mag gave to me...🎶⠀⠀⠀⠀⠀⠀⠀
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1 box of @maddoughslc doughnuts for 4 weeks!! 🍩
We’re so excited to have teamed up with @maddoughslc for this awesome giveaway treat! Mad Dough launched back in April! Mad Dough serves up top quality Bismark style doughnuts with flavors inspired by favorite childhood treats 💖 The perfect gift to brighten someone’s day (or brighten your own day)! Support this awesome small business this holiday!
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Here's the idea: ⠀⠀⠀⠀⠀⠀⠀
⭐ Like this post and tag a friend who you believe should win the giveaway item! The person you tag is then entered to win! (Friends can tag one another) 💑⠀⠀⠀⠀⠀⠀
⭐ Be sure to follow us (@slmag) and @maddoughslc on insta! ⠀⠀⠀⠀⠀⠀⠀
⭐ Entry deadline will be at 10PM. The winner will be announced at 11:59PM and a new prize will be posted in the AM each day!...
🎶On the eighth day of giveaways Salt Lake mag gave to me...🎶⠀⠀⠀⠀⠀⠀⠀
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A beautiful essential gift set from the wonderful @acrelyfarms 🌿
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Here's the idea: ⠀⠀⠀⠀⠀⠀⠀
⭐ Like this post and tag a friend who you believe should win the giveaway item! The person you tag is then entered to win! (Friends can tag one another) 💑⠀⠀⠀⠀⠀⠀
⭐ Be sure to follow us (@slmag) and @acrelyfarms on insta! ⠀⠀⠀⠀⠀⠀⠀
⭐ Entry deadline will be at 10PM. The winner will be announced at 11:59PM and a new prize will be posted in the AM each day!...
There was never a time there wasn’t Mary Malouf. Until now. Today, Mary died when a rogue wave swept her out to sea off the coast of Northern California. Only she – perhaps the world’s foremost lover of Bronte, BBC mysteries and, of course, Moby Dick – would appreciate such poetic drama.
“I know not all that may be coming, but be it what it will, I'll go to it laughing.” — Mary Brown Malouf. Ooops. Herman Mellville....
🎶On the seventh day of giveaways Salt Lake mag gave to me...🎶⠀⠀⠀⠀⠀⠀⠀
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⛳️ (2) 9 Hole Rounds at @saltlakecitygolf 🏌️♀️⠀
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Here's the idea: ⠀⠀⠀⠀⠀⠀⠀
⭐ Like this post and tag a friend who you believe should win the giveaway item! The person you tag is then entered to win! (Friends can tag one another) 💑⠀⠀⠀⠀⠀⠀
⭐ Be sure to follow us (@slmag) and @saltlakecitygolf on insta! ⠀⠀⠀⠀⠀⠀⠀
⭐ Entry deadline will be at 10PM. The winner will be announced at 11:59PM and a new prize will be posted in the AM each day!...