written by: Glen Warchol
The Guatemalan community of Xalibe, isolated by an hours-long bus trip from the capital, decided that the region’s most crucial need was a trade school. A class of 19 apprentice masons—one from each village in the region—built the school and were certified. Soon, students arrived to study as electricians and in animal husbandry. As the program hit its stride, the graduates fanned out to nearby villages to meet their needs and to train more skilled workers.
The village, which historically grew and distilled cardamom oil, took a quantum leap forward when Utah-based dōTERRA offered to buy the entire annual crop at fair market value. The trade school trained the farmers to produce better-quality crops.
With increasing traffic in students and tourist trekkers (Xalibe is renown for its beautiful mountain waterfalls), the villagers realized that, if they built a few cabanas, they could rent them to travelers. Choice CEO Leah Barker explains the domino effect: “It wasn’t long before the village’s women said, ‘If guests come, they’ll need a place to eat—a cafeteria.’” The school organized a culinary class to train workers to feed students and visitors staying at the cabanas. A hospitality industry was born.
See more inside our 2017 November/December Issue.