Ski Utah and Friends Present: Pow Day, January 13

Utah skiers and snowboarders often load up their gear to head up the hill in an effort to escape Salt Lake’s inversion—but as they head up, often one-by-one—they leave the rest of us with more terrible air from congestion in the canyon and their cars’ exhausts.

Ski Utah, Protect Our Winters and SNOCRU, along with Alta, Snowbird, Sundance and Powder Mountain resorts have teamed up to create a one day event encouraging carpooling and bus riding to the canyons in an effort to reduce canyon traffic—and, thus, air pollution—POW Day.

Historically, January 13 is the most likely day of the year to have snowfall—so, tomorrow head up to Sundance, Alta, Snowbird or Powder Mountain with at least two friends (in the same car) or by yourself on UTA to be eligible for some pretty sweet benefits. Like, priority parking at the four participating resorts and an exclusive POW Day 2017 beanie (pictured below).

Beanie by Discrete



But wait! There’s more!

If you check-in to the resort via the SNOCRU app, you’ll have the chance to win bigger resort prizes from each resort—lift tickets, skis, snowboards, food!

But the most valuable thing you’ll get all day is a smugness that can only come from singlehandedly reducing carbon emissions. I speak for all of us Salt Lakers when I thank you.

Now, go shred some for me.


Full schedule, courtesy of Ski Utah below:

Schedule of events:

8:00 a.m. – 10:00 a.m. – Participants of POW Day will need to take either UTA or carpool with 3 or more people to a participating resort (Alta, Snowbird, Sundance or Powder Mountain)

            Carpoolers: There will be priority parking at each resort

                                    Alta: Wildcat base area

                                    Snowbird: Entry 1 & 2

                                    Powder Mountain: Timberline parking area

Upon arrival, please head to the registration tent, check-in via the SNOCRU app and receive you annual POW Day limited addition Discrete beanie.

For each participant who checks into SNOCRU, not only will you be entered into the raffle for prizes but SNOCRU has promised to donate $5 per person to Protect Our Winters.

10:30 a.m. – Participants will have the chance to make a few laps with professional athletes/POW ambassadors.

                       Alta: Meet Caroline Gleich at Collins Lift

                        Snowbird: Meet Forrest Shearer and Griffin Siebert at Tram

                        Powder Mountain: Meet Julian Carr at the Adventure Yurt

                        Sundance Resort: Meet Brody Leven at the base of Ray’s Lift

2:30 p.m. – Participants are welcome to a Protect Our Winters social at each respective resort. Learn a bit more about the initiatives POW does and get a chance to win some great prizes.

                        Alta: Goldminer’s Daughter Saloon

                        Snowbird: Tram Deck

                        Powder Mountain: PowderKeg

                        Sundance Resort: Foundry Grill Patio


Christie Marcy
Christie Marcy
Christie Marcy is a former managing editor at Salt Lake magazine. Though she writes about everything, she has a particular interest in arts and culture in Utah. In the summer months, you will find her at any given outdoor concert on any given night. In the winter, you will find her wishing for summer. Follow her on social media at @whynotboth.

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