Small Town Shops, Big Time Following

These charming small businesses dotting rural Utah have gained unprecedented fame thanks to big followings on social media. To thousands of followers, these niche shops and boutiques are often considered as much of a destination as the sparkling lakes, powdery chutes and red rock monoliths that hover nearby.  

Beljar Home

Furnishings and fashion 

Following a handsome, well-established couple as they hunt antiques in chocolate-box villages amongst honey-hued cottage shops? Yes, please. Joining said couple online as they choose cabinetry, fixtures and furnishings for new building projects in picturesque Heber Valley? We’re liking and subscribing.

With a storefront in Midway, the owners of Beljar Home take their online followers on sourcing journeys through Provence and the Cotswolds, advise DIY home decorators on layering old and new items, showcase just-arrived merchandise and take us along for a peek into their building projects, throwing words like “moody,” “old-world” and “antiquey” around more often than candy at a parade.  

“You can come into the store and outfit an entire home, custom-order a sofa or find those perfect vintage light fixtures,” says co-owner Desiree Bastian of Beljar Home. “But we love visitors who come to just look around or pick up a little something to take home. Collecting things over time helps people tell their stories: an heirloom pillow, a unique salt and pepper shaker set, a hand-painted bowl, a cozy throw.”

James Bastian, the other half of the quintessential husband-wife duo, agrees. “We love it when our friends stop by. Some live around the corner, some live out of the country and stop in to meet us,” he says. “They pick up a cinnamon roll at Midway Bakery, come into the store, and then…on with their day. We love being part of the itinerary.”

64 W. 100 North, Midway | @beljarhome

• Owners: Desiree & James Bastian
• Make a Day of It: Visit Deer Creek Reservoir, Homestead Crater, Soldier Hollow
• Followers: 83.4k

Emie James 

Home decor and gifts

Comprising Eden, Huntsville and Liberty, the 7,500 people who make up Ogden Valley cherish its small-town charm and tight-knit community. Amid sparkling Pineview Reservoir and nestled between the Wasatch and Monte Cristo Mountain Ranges, the valley hosts only a few storefronts and gas stations, a handful of restaurants, a market, a church, an elementary school, a hardware store and a library. The old monastery is gone now. 

Peaceful, yes. Quaint, for sure. A little too quiet? Sometimes. Lifelong resident Lisa Pack and her daughter Marne Grange say they wanted to create a fun community hub not just for lifers like themselves, but for new residents and even visitors eager to make new friends.

“There really wasn’t a place to hang out and see your girlfriends, to meet new people, to buy a little gift for a shower, to grab a little treat and say hello,” says Lisa, adding that the valley has deep roots going back generations but it’s sometimes hard to connect—especially for newcomers. “It occurred to us that some people feel like, ‘If I don’t have family from here, I don’t belong.’ We want people to feel connected in this community.” 

Teaming up with her daughter, Marne Grange, the two, (who consider themselves “besties”), answered the call, opening a charming little home decor, gift and treat shop in Eden called Emie James.

Marne believes their online presence far outweighs store traffic because, while merchandise is trendy and up-to-the-minute, followers also get a glimpse of small-town life. It’s what compels folks to trek from Kaysville or Kentucky to meet the uber-friendly staff and bring home a whimsical, mounted metal moose sporting spectacles, a trendy kitchen towel or an oversized “Apres Ski” sweatshirt. Some visitors even stick around long enough to sign up for Emie James’ flower arranging, sushi-making or sourdough-baking workshops.

5522 E. 2200 North, Eden | @emie_james

• Owners: mother-daughter duo Lisa Pack and Marne Grange
• Make a Day of It: Splash in Pineview or Causey Reservoir, hike the Brim Trail, mountain bike Ben Lomond or ski at Snow Basin or Powder Mountain.
• Followers: 24.6k

The Creamery 

Quick-stop dairy shop and full-service eatery

Many a childhood was spent gnawing on squeaky cheese curds in the back of the family station wagon after an I-15 pit stop at the dairy plant in Beaver, Utah. 

“Those cheese curds are what got us here today,” says Matt Robinson, director of The Creamery. Matt also happens to be Beaver City’s mayor.

Still housed right off the freeway directly between Salt Lake and Las Vegas, the storefront experienced an extreme makeover as The Creamery, a stunning dairy dream house drawing in not just I-15 travelers, but–more than ever–those making a special trip.

Formed by a dairy farmer co-op, the store makes it a point to share farming families’ stories via social media and posts every scrumptious dairy iteration sold in the store (think wrapped mango fire cheddar wedges and blueberry shortbread cookie mix). The quick-serve restaurant is a foodstagrammer’s dream: creamy strawberry ice cream, jalapeno mac and cheese, braised short rib grilled cheese sandwiches…you get the picture.

“Our guests come for amazing and unique dairy products and that’s a credit to the farmers, producers and folks in the kitchen,” says Mayor Matt. “Unmistakably, without a doubt, though, what people come to consume most at The Creamery is that small-town connection, that farm-to-table experience. They want to drink milk that comes from the Roberts’ dairy just 12 miles to the west, or those cheese curds made at 4 a.m. this morning.” 

165 S. 500 West, Beaver | @thecreameryutah

• Owners: Dairy Farmers of America
• Make a Day of It: Birthplace of the famous outlaw, Butch Cassidy, visitors can check out the new Eagle Point ski and summer resort, hike, fish, snowmobile, or horseback ride through Fishlake National Forest in the Tushar Mountain Range, or check out the famous Crusher in the Tushars bike race.
• Followers: 7.8k

Cosy House 

Home and lifestyle  shop

OK, OK, St. George is not exactly a small town, but it ain’t big either. And despite big-box stores anchoring strip malls among its red rock vistas, the southern Utah hotspot is not known as a shopping destination. (Just try to pry visitors away from their bikes or golf clubs!)

When Nancy Van Matre moved back to Utah from Southern California, she says she loved hopping on her bike and hitting the trails from her front door. “What’s not to love?” she asks, “Everything was right at my fingertips.”

Everything, the former homestore owner adds, except a beautiful place to shop. “I’d ask friends, ‘Where’s a place to buy a lovely little gift or something pretty for my home?’” she says. “The answer was always the same: TJ Maxx or Target.” 

Nancy says she was anxious to recreate the quintessential cool home store, gift go-to and “shop around the corner.” Now, her Cosy House hosts a loyal following of local and social media friends who celebrate her effortless, laid-back aesthetic. The store features mounds of books, cozy furniture, ridiculously un-faux-looking faux foliage (because of all the second-home owners in St. George), sleek lamps, precious oil paintings, modern rugs, marble cake stands, delicate soap dishes and yummy smelling candles.

Now Nancy, her neighbors, and her followers who venture a visit really do have it all: their bikes, their golf clubs and their little shop around the corner.

904 W. 1600 South, St. George | @becosyhouse

• Owner: Nancy Van Matre
• Make a Day of It: Enjoy Snow Canyon, Zion National Park or Sand Hollow State Park. Try your mountain biking skills at Bearclaw Poppy or tee off at one of seven public golf courses in the area.
• Followers: 18.2k

Snuck Farms 

Modern farm and storefront featuring produce, gifts and a to-go menu

When Page Westover and her husband Brian obtained her Grandpa “Snuck’s” Pleasant Grove property, cradled between Mt. Timpanogos and Mt. Nebo, the land had been reduced to just over three acres, surrounded by the type of residential developments that tip small towns into suburb status. But Pleasant Grove, which touts itself as an agricultural community, resists suburbia. Silicon Slopes may be a stone’s throw away, but rituals like June’s Strawberry Days—with its charming parade and rodeo—push back against encroaching sprawl.

Page dreamt of preserving her family’s land and its heritage. She also longed for a simple, small-town life for her family. By ‘simple’ she didn’t mean easy—but a back-to-the-land existence where the trained nutritionist could enjoy growing fresh food while working side by side with her kids. 

“I’m driven to nourish people in that way,” says Page. “We need more spaces like this where people can be connected to their food.” A pipe dream for most, Page set about farming her small plot by utilizing hydroponics: a method of growing greens sans soil, which sprout side-by-side in an extended system of PVC pipes fed by recirculated water.

 The result is fresh greens all year long. Documenting her labors with picturesque images of her modern barn, her maturing leafy lettuces in vivid greens and purples, and massive bundles of cut flowers from the extensive cutting gardens, her followers soak in the wonderment of romantic rural life. To get a closer look, folks can visit the farm store, where pressed juices, bags of fresh greens, cut flowers and products from other local farmers and artisans await purchase. The kitchen to-go items like wraps, salads and granola.

Page says her farm life attracts followers because farming is in our DNA—an intrinsic connection between humans and land. “People comment: ‘You’re living my dream, I wanna do this,” she says with a laugh. “And I think, ‘No you don’t.’ It’s nonstop, 24-seven, 365 days a year. There’s a reason people sell their farms.” 

Truthfully, though, Page says she understands the draw—of course she does. “We don’t get access to this anymore, there’s very little greenspace,” she says. “There’s something innate and familiar, we don’t want to let go of this tie we feel with land and food.”

504 W. 1100 North, Pleasant Grove | @snuckfarm

• Owner: Page Westover
• Make a Day of It: Explore Timpanogos Caves, hike to Battle Creek Waterfall, bike, walk or rollerblade along Murdock Canal trail, or hit the Strawberry Days parade and rodeo every June.
• Followers: 16.2k

Bolt Ranch Store

Western lifestyle, clothing, home and gifts 

Instead of buzzing through Kamas on your way to Mirror Lake, Jenny and Abby Watts recommend stopping to smell the flowers—or the fresh hay—and then coming by Bolt Ranch Store. 

“The calving season in April and May is worth the drive up,” says Jenny. “Just cruise by all the beautiful fields and you’ll see them.”

Abby often answers questions about the famous nearby Oakley Rodeo in July, which Bolt Ranch Store sponsors, but she also reminds customers about Kamas’ Demolition Derby in May, Fiesta Days rodeo in late July, Frontier Days Rodeo over Labor Day weekend in Francis and Peoa’s Ranch Rodeo Shoot in June. 

But you’ll need a great pair of boots to fit in—and if you’re in the market for a Stetson, the in-house hat shaper stands at the ready. If you decide to stay in Kamas and buy the whole ranch, Bolt House will stock you with enough horse tack, saddles, bridles and cowhide to last you until you remember you’re actually a city slicker. 

“But we don’t just sell cowboy stuff,” says Abby, who owns the store with her mom, likening their partnership to a constant girls trip—shopping included. “We have all kinds of stuff, like Free People, Mother Denim, Goorin Bros. Hats, turquoise jewelry, local artwork and gifts. We’re like a mini department store.”

Yes, shoutouts and tags from Food Nanny and Ballerina Farm have helped put Bolt Ranch Store on the social media map, but it’s their gorgeous ranching photos mixed in with modeled merch that keeps followers coming back for more. 

“At our ranch, we run 150 cow-calf pairs, (300 total), and we own eight Highland cows, four donkeys (which we plan to breed), ten horses, three Kunekune pigs, two barn cats and Walter, our Bernese Mt. Dog,” says Jenny. “You’ll meet Walter if you come in, he’s the official shop dog.”  

95 S. Main St., Kamas | @boltranchstore

• Owners: Mother-daughter duo Jenny and Abby Watts
• Make a Day of It: Drive mirror Lake Scenic Byway, visit Provo River Falls and Notch Pub.
• Followers: 20.2k

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