Salt Lake magazine’s Women Who Move Utah special section is an acclaimed and respected part of our September/October issue. Over the years, we have profiled and spotlighted successful women business leaders and owners across the state of Utah. Here, they share insights into their entrepreneurial journeys so others like them can follow their leads.
Founded in 2012, RO Aesthetics was created from a simple but defining belief: aesthetic medicine should be both personal and precise. For founder Rachel Olsen, RN, BSN, the work began as a way to connect clinical skill with a deep understanding of facial aesthetics.
“I’ve always been drawn to the intersection of medicine and artistry,” Olsen says. “I started my career as a registered nurse and fell in love with aesthetics early on. There was something profound about helping people feel more like themselves.”
That early perspective became the foundation of RO Aesthetics, a practice designed not just around treatments, but around relationships. Olsen envisioned a clinic where patients are truly known, not rushed through.
“Patients deserve a provider who genuinely knows their face, their goals, and their story,” Olsen explains. “That has always been at the center of what we do.”
Olsen says the hardest part was not mastering technique, but learning to trust her instincts while shaping a brand and patient experience from the ground up.
“I knew clinically what great results looked like,” Olsen explains. “But translating that into a culture and experience took time, refinement, and persistence.”
Today, RO Aesthetics is known for its restrained, anatomy-first philosophy often referred to as the RO Method. The approach is rooted in proportion, harmony, and full-face balance. Rather than chasing trends, Olsen emphasizes individualized structure and subtle refinement.
“We are not chasing a look,” Olsen says. “We are studying your face, understanding your structure, and making thoughtful decisions.”
That philosophy directly challenges one of the most common misconceptions in aesthetic medicine, that treatments inevitably lead to overdone results. Olsen is intentional about correcting that narrative. In her practice, success is defined by subtlety, when a patient looks rested, refreshed, and still entirely like themselves.
Consultations are designed to reflect that same ethos. They are conversational rather than transactional, with no pressure placed on the patient.
“I would rather someone leave and decide it is not the right time than feel rushed,” Olsen says. “Trust is built in those moments.”
Every aspect of the RO Aesthetics experience is shaped with intention, from the environment of the clinic to the time spent reviewing goals and history before treatment. The aim is to create a space that feels calm, elevated, and deeply considered, where patients feel seen as individuals rather than appointments.
Looking ahead, Olsen sees the aesthetics industry moving toward more regenerative and sophisticated treatments, including biostimulation and approaches that work with the body’s natural processes.
“Patients are more informed than ever, prioritizing natural outcomes over dramatic change. The era of the overdone look is fading,” she says. “A more thoughtful, science-driven approach is taking its place.”
Outside the clinic, Olsen balances her professional life with a personal world that is full and imperfect, including learning tennis and caring for a newborn at home. “It is wonderfully, chaotically full,” she says. “And I think that keeps me grounded.”
For Olsen, that grounding mirrors her philosophy: authenticity over perfection, intention over excess, and the belief that the best results quietly return someone
to themselves.
RO Aesthetics
3775 S. Highland Dr., Ste. 2, SLC
801-238-8778
roaesthetics.com
